Distribution and audience | Fresh Home Living - Gorgeous lifestyle magazine for discerning home owners

Distribution and audience

Distribution and Audience

We deliver your message to over 14,500 homes across a two month period prior to the start of each month – that’s our promise. Our distribution is satellite tracked so we know that every magazine is delivered through the right door. We can track every delivery, giving you assurance that your advert will be seen by who we say it will and when we say it will – GUARANTEED.

TLDC

7,250 West Rugby
Dunchurch
Woodlands
Hillside
Bilton
Cawston Grange

7,250 East Rugby
Hillmorton/Lower Hillmorton
Abbots Farm
Southfields
Clifton & Newton
Coton Meadows

What our advertisers say…

  • "3 new customers already and the magazine has only been out 3 days... very happy!" - Foot Essentials
    ,
  • “Very professional, well produced local magazine. Would recommend if your wanting to promote your business in and around Rugby. It
    ,
  • "We received a great response from our two page spread in fresh"
    Alex Lee Kitchens,
  • "First lead has come in already (day 1 of distribution)!"
    Steve, Solid Roof Conservatories
  • "I loved my advert, mag looks great and I got a client referral in the first week."
    Amanda, New Leaf Solicitors
  • “Since advertising in allsorts (Rugby), I have had numerous new clients using our services at the salon. Michelle is incredibly
    Jo Goddard – The Dog and Foam Salon,
  • “I had an unbelievable response to the advert in allsorts!!!  I should have done it months ago, I can’t thank
    Jaides School of Performing Arts,
  • “allsorts really works – fact. It obviously reaches the right audience as I NEVER fail to get a good response
    Simon Football Cubs,
  • “since advertising in allsorts magazine we have seen a massive increase in new clients. Allsorts advertising pays for itself and
    Gavin – Military Fitness Circuits,
  • “Having advertised in allsorts (Rugby edition) from day one, I can honestly say I think it’s a brilliant magazine for
    Niki-Lu’s Boots & Shoes for Ladies & Children,

West Rugby Delivery Area Characteristics

Property Type

Property Type Percentage
Flats 3.67%
Terraced 6.03%
Semi Detached 23.22%
Detached 16.39%

Home Ownership Makeup

Ownership Type Percentage
Owner 19.01%
Mortgaged 23.93%
Shared 0.13%
Let 2.73%
Council 2.50%

Demographic makeup

The demographic data that is available is from a system called Sonar. This is a unique and powerful segmentation system that classifies all households and residents in the country according to the type of neighbourhood in which they live.

(Figures represent number of properties in each category)

Wealth Quart 1 Wealth Quart 2 Wealth Quart 3 Wealth Quart 4 TOTAL:
Single/Cohabitees 25 0 0 222 247
Young Families 40 0 615 245 902
Families 192 304 0 284 780
Mature Families 570 635 948 0 2153
Empty Nesters 259 632 453 0 1344
Retirees 374 732 468 0 1574

East Rugby Delivery Area Characteristics

Property Type

Property Type Percentage
Flats 1.37%
Terraced 9.11%
Semi Detached 25.46%
Detached 15.65%

Home Ownership Makeup

Ownership Type Percentage
Owner 19.88%
Mortgaged 26.92%
Shared 0.00%
Let 3.61%
Council 1.29%

Demographic makeup

The demographic data that is available is from a system called Sonar. This is a unique and powerful segmentation system that classifies all households and residents in the country according to the type of neighbourhood in which they live.

(Figures represent number of properties in each category)

Wealth Quart 1 Wealth Quart 2 Wealth Quart 3 Wealth Quart 4 TOTAL:
Single/Cohabitees 73 70 61 61 265
Young Families 594 68 192 105 959
Families 367 0 0 176 543
Mature Families 250 815 1250 0 2315
Empty Nesters 193 832 601 88 1714
Retirees 240 505 350 121 1216

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